How not to “do innovation”
A case in point
Back in 2003, a small team made the recommendation that eBay should offer blogs to buyers and sellers on the site to enable them to share their experiences on eBay and also make eBay more of a home than just a selling location. The idea was rejected.
Around 2006 (not sure of the exact date), eBay decided it was time to offer blogs. These blogs were not integrated with the seller’s experience. It was a separate place, off to the side, something random and clunky.
In 2009, eBay decided to close the blogs since they were merely a distraction from the core business (I am extrapolating this from the language in the announcement seen below).
Let’s assume for a moment, that closing the blogs was the right business decision. But I was taken aback by the sentence “we encourage you to print out or save your blog entries before we close this section of our site”. Print or save? Do people even know how blogs work? How about offering a very easy xml export?
This kind of thinking has been the issue at eBay and likely many large companies trying to “do innovation” for the sake of it.
Large companies and the innovation circus
In most large corporations, a small team is tasked with innovation. But they are not empowered in any real way. The buy-in is limited and they run around trying to convince people of “little” ideas that seem “far away”.
When someone is finally is convinced, the implementation is usually an issue – “Oh, this is cool and hot, let’s throw it on there”. No thought on how it can be different or game changing. No new thinking. Copy, slap on. And, very late. After everyone else in the world has already done it. Of course the original team that came up with the idea is not involved…
It continues with the ongoing execution – “This is not core, don’t waste time”. Pushed off the side, no integration, no support.
It finishes with the end-of-life decision – “Told you this was going to fail. This is not what we do. Close it down”. And the customers, who had no idea the execution and ongoing management were going to be so poor are left even worse off than if they hadn’t invested the time and effort in the new product.
Frustrating for everyone involved and it reinforces the idea that innovation can’t be done.
At some level, having a team focus on innovative ideas is acceptable (versus the dream goal of every person being empowered to innovate). But the issue is how this team is empowered and enabled. And the real tolerance for trying things. The first idea may not be perfect – but which startup has the perfect first idea?? The team has to have the time and ability to morph the idea just like a startup does. And the powers that be really have to believe this is worth it. Not just pay lip-service to the idea because then they’ll seem cool and hip. And every large company that wants to stay relevant has to solve this problem.
It is frustrating and depressing to think of the ideas that were “out there” and therefore not invested in – like digital goods in 2002/2003. And where is eBay today in the digital goods space? The space that’s seeing explosive growth? No where. This one still causes physical angst when I think of the opportunity lost. Most people in other large companies could probably list their pet
Yes, eBay probably has to focus on the core business. But it can’t be at the expense of all other innovation. The companies that survive for decades and keep innovating don’t think like this. eBay needs to change the way it thinks or it will remain a solid e-commerce site which milks the core business. Not a bad thing, but a terribly uninteresting place for anyone interesting driving innovation. And every large company that wants to stay in the lead and keep its best people has to figure out how to do more than just “bolt on” innovation for the sake of checking a box.
SMS instead of voicemail
I’m in India and I have my Indian SIM card in my phone. The thing I don’t have is voicemail. I investigated turning it on, but I got a long and convoluted set of options from the cell phone company that I couldn’t comprehend. So I just lived without it.
I actually love it.When people want to reach you and you’re not picking up, they just send you an SMS and tell you who they are and what the deal is. It is perfect -
You get a message you can read faster than listening to the voicemail.
By default it is pithy instead of a long, rambling message.
The phone number to call back is right there and you don’t have to write it down.
Landlines would have to be enabled to send SMSes in order for this to really work (think doctor’s office or some service provider calling) but I’m a fan of eliminating voicemail as a concept entirely and replacing it with text messages. Once landlines are enabled, I don’t see the downside. Already, companies like Simulscribe transcribe voicemail and send it to you in an email because it is easier and more convenient for people to read the message, thus proving the concept. Eliminating the concept of voicemail entirely would be awesome – one less thing to check.
The one downside to my cell phone service in India is that I don’t have call waiting. And it appears that many people don’t. So if someone is on the other line, you get the busy signal and you have to keep trying or they won’t even know that you tried to reach them.
Oh wait… I guess one could just send them an SMS instead!
Streaming and the world
Fred Wilson wrote a post on how streaming and easy availability of content via streams can/will kill piracy via the torrent download. I largely agree. And especially for movies and TV shows I think people are even willing to pay to get instant access rather than download a torrent and wait an undefined period to get the file.
However, what happens globally? I’ve been in India for a few months. I can’t watch any Netflix stream here. I can’t watch Hulu. If I wanted to, I would have to go through a US proxy server that slows things down tremendously and even that does not work for Netflix. If the customer is a US customer but is traveling globally, these restrictions are simply ludicrous. I live in New York City. My Netflix account is tied to my address in Manhattan. I am still paying the monthly fee. And just because I am out of the country I am no longer a valid customer? Ridiculous.
I understand there are convoluted rules governing global rights. But the content creators should also realize that in today’s connected world, the audience for any piece of content is global. Excluding the situation of a traveling user (which is a no-brainer), here’s a very simplistic solution to the problem
- Let’s assume the rights for a certain TV show or movie, that is created in the US, are sold in India. A viewer from India arrives a US site showing the movie. The site should let the viewer watch but share a certain % of the revenue with the rights owner in India. Clearly the rights owners in India have failed to provide the customers in the country access in a timely and/or user-friendly way. Why should the end-user be punished? Why should the content creator be punished by having fewer viewers. Distributors get your act together! Get stuff out to users in your country on-time. Get the content out to them in a way they want to watch it. Otherwise be okay with a provider in another country doing this.
- If the rights in a certain country are not sold, then the users can view the content without the streaming site having to worry about reverting payment. If US site makes money via advertisements, and the advertisers don’t care about a global audience, then either make the user pay a fee or let them watch for free and build brand loyalty.
Same thing applies to an Australian movie and a viewer in the US. The locations of content creator and viewer are irrelevant.
Content wants to be global. Why should the viewer be concerned about rights in each country? Even brands are becoming more global every day – why should Hulu be a US brand? YouTube isn’t. It is really time for a new model. In future, my hope is that content creators and rights owners forget the country-by-country rights sale model. Just put the movie online, let the whole world watch it, collect your money. Much more efficient, elimination of months of negotiations, everyone is happier. Some content creators are starting to do this. It is time more jumped on the bandwagon.
Willing to pay
There’s some chatter about the New York Times survey to their customers on whether they’d be willing to pay $5 per month to access the content. They also asked if $2.50 would be acceptable. I didn’t get the survey, but as a long-time NYT reader, my answer would be an unequivocal “Yes, absolutely”.
What’s interesting is that this debate comes on the back of the larger debate around Wired editor Chris Anderson’s book, Free. I haven’t read his book (although I have read reviews) and I also read Malcolm Gladwell’s retort. When Chris Anderson says “free”, he means free to the consumer – but the reality is that nothing that takes time or effort to produce is ever free – someone is paying. Either the producer is paying for her own costs and giving away the end product or advertisers are supporting the product.
And that’s what is important to realize. The cost to produce something is not free (even if the cost to transmit and disseminate it may be close to free). So what happens when the producer has to get paid?
Let’s come back to the NY Times. Everyone is jumping up and down saying newspapers are dead. Agreed – I haven’t bought a printed paper in over 8 years. But journalism is not dead. Not even close. Today, I cannot go to one place and get the incredible breath and depth that the Times offers me. I can’t find exceptional political insight and funny technological coverage in a blog. If you point me to the Huffington Post (a site I was addicted to during the elections), I’d say, yep, great example of online journalism.
The journalists at the Times are fabulous at what they do. And they have to get paid to be able to continue to do what they are good at. So what’s the solution? It appears that advertising revenues online cannot cover those costs. It comes down to having the consumer pay something.
My recommendation is to allow consumers to get a certain number of articles free each month – say 10 articles. After that they get charged the $5 fee and they can read anything they want, including all the archives, for the rest of the month. For a frequent reader, like myself, I’d rather just have them autobill me. Forget the 10 free articles a month. I’ll blow through that on day 1 or 2 at the latest.
For the customer who comes to the NY Times site very rarely, their experience doesn’t change either – they can read their one or two articles and leave without feeling any pain.
The middle section – the group that reads maybe 20 articles will dither. But, $5 is about 1.25 Starbucks coffees. At $2.50 it is less than a Starbucks. Quality content written by journalists who are the best in their fields, edited by a top team of editors, across an incredibly wide range of topics for an entire month on one hand. One cup of coffee on the other. Seems like a no-brainer to me.
The issue is that we’ve been trained to expect content on the internet to be free. Retraining ourselves will be hard, but not impossible. If it is a question of not reading the NY Times or paying $5, I’d gladly pay the $5. I think they should offer a family rate too – so for something like $10, up to 5 people can read the Times.
Now for some caveats: I’m willing to pay to sustain the journalists and editors that bring me the content. I am not, however, willing to pay to sustain high-cost printing technology and all the infrastructural and organizational fat that is needed to support the print side of the business. As a consumer, I can’t really make that allocation, but I hope the Times will do the math and when paying print consumers stop supporting the cost of print, the print section gets shut down. Please do not make the eco-friendly online users support the dinosaurs’ tree-killing addiction. Oh, and while I’m at it – if I do pay, I really want the ability to embed the NY Times’ photos and videos. They are awesome and by allowing bloggers to embed them (with links back of course), the Times will actually get more traffic, not less.
Finally, the Times has to consider if someone else will fill the gap they leave with a great product that is free. The asset is the journalists. Unique individuals with unique voices. Not so easily done. And even if someone could do it free for a while, they’ll hit the same economic issues as the Times.
The Times seems to have explored a number of options – a couple of years ago, they had people pay for Times Select (and yes, I paid). I’m sure they’ve come to this after a lot of thought (I hope they have, although their decision to disable embeds gives me pause). To term paying for things online as old-school and therefore unacceptable is silly. And I, for one, am willing to pay.
Chennai Screenwriting Workshop-Part 2
Slightly delayed, but let me jump into coverage of Day 3 and Day 4.
May 31st, Sunday, 2009. Day 3.
The morning of Day 3 belonged to Atul Tiwari and dialog. Atul was a great mix of prepared notes and extempore. He started off with a history of cinema in Chennai1 and then waded into the key elements of writing good dialog. He talked about how characters give birth to dialog and dialog gives birth to characters; that to write good dialog, you really need to know a lot about the character, who she is, the physiology, sociology and psychology. He stressed the importance of subtext and of the unspoken word.
He also talked about common pitfalls to avoid – like falling in love with dialog and ensuring some character in the script (or in your next script) says those lines. I can honestly say I’ve had those moments where there’s a great line and I spend time wondering how to get a character to say that.
We then watched several scenes of dialog from movies and he deconstructed what worked in each of those scenes. He ended with stressing that dialog should not be used for exposition in your script. After all, cinema is a visual medium – show don’t tell, as the oft-repeated phrase goes. Atul is an engaging speaker – expressive, witty, and very aware of the pulse of the audience. All in all, a very good session.
While Atul owned the morning of Day 3, the afternoon session was run by Mr. Hariharan. The topic was Deconstructing a Screenplay. The session started well – he screened a movie called The Lunch Date written and directed by Adam Davidson. This is a famous short and used in film schools all over the world as an example of a great short. Davidson made it as a student at Columbia and it won the Student Academy Awards as well as at Cannes and at the Oscars. So far, so good.
Mr. Hariharan then dived into a very detailed deconstruction of the short from the perspective of film making. Not the screenplay, film making. So we were treated to details about how to figure out the location size and block your characters accordingly, how to stage the scene, how many seconds it took the character to do something, how many shots it took to communicate a certain event etc. All very good stuff but really, it was not deconstructing the screenplay at all. It was deconstructing the film. Mr. Hariharan is clearly a very visual filmmaker (a good thing) and he communicated the intense focus on detail one needs to make a good shot, scene and short film, but I think it left a lot of the audience confused as to what it had to do with the script. And, it also left several newbies wondering what to put in a script (location details, shot details, etc.)
A more effective method for this session might have been to read a script (as the writer wrote it), examine how it worked with regard to building momentum and tension, character detailing, dialog construction etc. and then watch the director’s vision of the same piece as a film. The session as it was held, definitely had some positives, but I’d mark it as the one with opportunity for improvement.
The day’s screening was Cyrano de Bergerac with the exquisite Gérard Depardieu, directed by Jean-Paul Rappeneau and written by Jean-Claude Carrière. Monsieur Carrière was on the schedule for Day 5 of the Workshop, in the Seminar portion.
June 1st, Monday, 2009. Day 4.
Day 4 was a sizzler – packed and useful. When I was considering whether to apply to the workshop, I chatted with a friend, Somen M. When he saw that Anjum was leading many of the sessions, he insisted I apply because Anjum “was an exceptional teacher”. Let’s just say that Somen’s respect for Anjum lived up to the hype.
The morning and early afternoon were dedicated to sessions on The Hero’s Journey, led by Anjum Rajabali. This is a hard session to write about since so much of the detail was in Anjum’s delivery. So instead of transcribing my notes, I’m going to provide an overview. Using Joseph Campbell’s The Hero with a Thousand Faces as the basis, Anjum spoke at length about the various parts of the hero’s journey. This is fascinating stuff and is an exceptional way to understand why mythology all over the world has stood the test of time. In terms of screenwriting, it is a very useful way to think of both plot construction and character construction and growth. Campbell’s book is now on my must-read list and it should be on yours if you love screenwriting. Before Anjum started speaking, Atul introduced the session and said many of Anjum’s former students seek out his talks on the hero’s journey. After the session, I certainly understand why. If I’m ever in a position to attend another of these sessions, I certainly will.
This long and utterly fascinating session was followed by two quick and practical ones on the writing process and terminology (Anjum) and a review of a free screenwriting software called Celtx (Mr. Hariharan). Screenwriting software greatly enhances the speed of writing because you don’t have to worry about indenting things the right way and Celtx certainly seems pretty bulletproof in most regards. And who can beat free?
The final session was about the Industry Aspects of writing. Anjum and Atul, both of whom have been instrumental in crafting a standard contract for writers in the Bombay film industry led this session. They talked through the writer’s rights – fees, credit, termination and rolayties and the writer’s duties – schedule of submission and presence at meetings. I was stunned to learn that they had a really hard time of getting people to agree to a minimum fee of Rs. 6 lakhs (USD 12,000) per script. I mean, months, perhaps years of work and the payoff is 6 lakhs? How on earth is a writer to survive? Someone at the seminar pointed out that promo cutters (the folks that cut the trailers for films) get paid 6 lakhs for a month or two of work. Sure you need to know how to edit, but are we kidding here? There’s really no comparison in the amount of work involved.
This session was an eye opener. And to think that the writers union worked really hard to even get to this point! A lot of credit to them. I really hope this is just a starting point and over time, the amount paid even to first time writers – for a good script – goes up dramatically. On that note, it was interesting to see Mr. Kamal Haasan’s reaction to this session; he wears several hats – one as a writer himself, two as the host of the workshop and three as a producer who hopes that this body of students will produce some great work for him, at a reasonable price. He was clearly torn on which hat to don 
The session was an excellent jolt of reality. Everyone should go into this profession with their eyes open. Knowing the reality will better prepare folks for the crazy world that awaits them. The session also wrapped up the day and yes, as of Day 4, Mr. Kamal Haasan had still attended every single session. Impressive.
The next post will cover the final part of the workshop, the seminar. Coverage will be light since I was sick as a dog for a majority of it. My being sick also made me miss the screening on Day 4 РIndig̬nes, directed by Rachid Bouchareb and written by Olivier Lorelle (who was scheduled to speak on Day 5).
Also read: Part 1 – Days 1 and 2
- To placate the crowd, to some extent, which frequently asked for examples from Tamil movies which many of the presenters had not watched. [back]
Chennai Int’l Screenwriting Workshop
A few weeks ago, I learned (web, twitter) about the Chennai International Screenwriting Workshop and decided to apply. The application process is probably one of the most tech-savvy I’ve seen. Everything was run through their website (a modified blog, really). Regular updates kept the masses fed in a very efficient manner. And just a day later than their originally promised schedule, I found out that I got in.
And here we are…
May 29th, Friday, 2009. Day 1.
The day kicked off with an introduction by Mr. Kamal Haasan. He put the entire workshop together to make screenwriting more accessible to aspiring writers. This is the first time I’ve seen the man in person and I have to say that he’s articulate and intelligent. He also seems very self-effacing. Most importantly, he seems really committed to the workshop. I’m writing this at the end of day 2 and he’s been in every session – hasn’t skipped a single one. He also introduced the rest of the presenters for the workshop – Hariharan, Director of the L.V. Prasad Film and TV Academy, Anjum Rajabali, Head of departments of screenwriting at FTII and Whistling Woods, and Atul Tiwari, a professional screenwriter and an excellent dialog writer.
Anjum Rajabali took charge of the next couple of sessions. He’s a very impressive man – funny, engaging, articulate, compelling. An excellent presenter who captures and holds your attention. He clearly loves what he does and he communicates that joy when he talks about his craft. In his first session, he walked through each of the elements of a screenplay – idea, premise, theme, plot, character, structure, scene, dialogue. It was a solid primer and a good grounding on the basics of what’s involved with writing a screenplay. He then spent an entire session on Premise. The key take away for me:Â figure out the Premise early in the writing process in order to ensure you have enough to power an entire feature film.
Mr. Hariharan (feel compelled to say Mister here… Anjum seems like a guy who’d be cool with it if you called him by his name though, so I’m going with it) then led a very detailed session on Characters, Characterizations and Characteristics. And when I say detailed, I mean extraordinarily detailed – pages and pages of detailed PowerPoint, each one filled with great stuff. The best parts of the session were when he took the time to illustrate with examples – he came up with hilarious examples that will stay with me for a long time. An example of one of his examples – “What if you named one of your characters Abithakuchalambal? It immediately embodies the character with certain attributes. Then what if you name the other character Tania? You have an image of an Abithakuchalambal and you have an image of a Tania. Now what if Abithakuchalambal was 20 and Tania was 60?” It’s enough to convince you that you have to have a weed-smoking, goth-styled Abithakuchalambal in your next script, yes?
The day wrapped up with a screening of On The Waterfront. I’ve watched it before and I can honestly say the second viewing of Kazan’s masterpiece was better than the first.
May 30th, Saturday, 2009. Day 2.
Anjum led the session on Structure. This is one of those parts of a workshop that has to be taught (I mean, can you actually say you don’t teach anything about structure in a screenwriting workshop?) but, one that really shouldn’t be applied by screenwriters *as* they write their screenplays. And fortunately, Anjum himself stressed that point – do not think about structure, do not work to a formula. Having learned the basics of screenwriting from the inimitable Mick Casale (head of the writing program at NYU’s Tisch), I was jumping up and down in agreement with that statement.
The next session was on Scene design and Anjum screened and dissected a handful of beautifully constructed scenes including the opening scene from The Godfather, the scene in the car from The Sixth Sense where Cole reveals his secret to his mom, the scene from Satya where Bhiku Matre comes home and exchanges slaps with his wife, and finally the opening scene of Charulata which Mr. Hariharan talked us through.
Despite the fact that we spent a session and a half on Scene Design, I really feel this needs even more time. Creating a great scene is hard and I would love to learn more about the variables in the writer’s toolkit to build a great scene. I’m hoping they can spend a bit more time on this on Day 3.
The last session of the day was led by Mr. Kamal Haasan. He chose to focus on Hey Ram, in which he was the writer, director and actor, and spent most of the session answering questions. A very open and honest exchange despite the occasional, cringe-inducing “question” that was really a verbal love-letter from an ardent fan.
The day’s screening was Ghatak’s extraordinarily depressing Mehge Dhaka Tara, widely regarded as his best film. Even though I like Ajantrik better, one can’t really complain at having to watch any Ghatak film again, especially on a large screen.
Finally, I have to say this is a really well-organized conference. It’s located in IIT, unarguably the best campus in the city, the presenters stick to their times, the food is decent and handed out in a very organized manner and the volunteers are genuinely helpful. When was the last time that happened? Kudos to everyone involved!
Also read: Part 2 – Days 3 and 4
The carcinogen-free store
In the past couple of weeks I’ve had several people say to me “Is it me or am I hearing the term cancer more and more?” Knowing a clutch of people who have or are dealing with the big C, I’ve had the same thought in my head for the past several months.
What’s going on – is it our lifestyles – what we eat, how much we sleep, how much we drink? Is it environmental – the chemicals in the everything, the air we breathe? Is it that diagnostics are getting better – technology is catching tumors that might have gone undetected in the past? Is it that I’ve reached an age where my friends are just entering the zone of risk and the parents are firmly in the risk zone?
It is probably a combination of everything.
But as I think about what I can control, I would love to be able to consume “safer” products. Of course every product is made of chemicals and not all chemicals are bad, but we know there are some which are or could be carcinogenic. I’d like to avoid those.
The only way for me to do that right now is to read a ton, educate myself on which chemicals are dangerous and then read every single label to ensure it doesn’t contain any chemical on that list.
But there has to be a better way – couldn’t there be a store that did this research and only carried the products that fell within the bounds? Since I’d want these safe products in every category, it would have to be a really broad selection – cooking utensils, clothing, accessories, etc.
Think of Amazon, but with a layer on top of it “carcinogen free (CF)”. This entity would do the research and identify the products in several categories that are safer. It then sets up it’s CF Store. All the items are on Amazon, this is just the CF Store’s selected short list. When a user shops at this store, the transaction is completed on Amazon and the CF Store gets a cut. There are no guarantees with this stuff, so the CF Store would do a to-the-best-of-our-abilities thing. But that’s a heck of a lot better than what I can do right now.
The CF store doesn’t just have to be the CF Store alone. It could also be the CF and Green Store that also picks environmentally friendly products. That would just be another slice of what’s available on Amazon.
Or what if on Amazon itself, there were filters- CF, Green etc., in addition to the Brand, Material and Color filters that already exist. I do a search and check the filters that are important to me. As I check more filters, the number of products reduce, but hey, I’m willing to deal with less choice for being more picky.
Does something like this exist? If it does, let me know and sign me up.
Tumblr – users want more control
This was a comment on Rob’s blog that I decided to turn into a post…
Good products are simple for the majority of users with more complex features for those who need it. I’ve always believed this.
And in this I see the fundamental drawback with Tumblr.
It has a wonderful UI and is easy to use. But it is so because of the limits they have put on it. Adding widgets is hard. Plugins couldn’t exist till recently. Good in some ways… but truly good UI is the ability for the user to customize. Simple is the default, but you have to be able to make it more customized (or complex) as needed. And this last part is what Tumblr is missing. Big time. It is a huge issue (for me, anyway).
Reblogging is such a great idea. But it is only available within Tumblr blogs. Could Tumblr figure out a way to let you reblog from any blog? Sure they could – they are smart folks. But it wouldn’t be as easy or as pretty. So no one can have it. That’s an issue. Why not make the standard reblog easy and as it is and then why not offer an option in the dashboard that more advanced users can turn on that will allow reblogging from anywhere?
The exact same thing is true with your suggestion, Rob – the ability to see any blog in your dashboard rather than just Tumblr blogs. Is it possible? Sure it is – just grab the site’s RSS and present it nicely in the dashboard. For the basic user, they can only see Tumblr blogs they follow, for the advanced user, an option should exist to see other blogs.
Tumblr’s biggest drawback is that it mandates how users will use it. Dictating how your users can use something by not enabling customization is not a great way to ensure simplicity. Open does not have to be complex and ugly. And the smart people at Tumblr can figure it out.
These are just two examples of how users would like to see more out of Tumblr. Other users will have their own pet requests. For each of these examples, I know Tumblr can give us a great reason why they don’t enable it. But… their users want it – isn’t that what’s important? Tumblr needs to allow the users to have more control in how they use the platform.
I’ve been wanting to write this post on Tumblr for a while and your post prompted this long comment!
Originally posted as a comment by Shripriya on Why Didn’t I Think of That? using Disqus.
Give away stuff that makes your product easier
I bought a big jar of hand cream a while ago. I love it – it works great, it smells good, my hands always thank me.
But it comes with a screw-on lid. Not a big deal, right? I thought so as well. But I noticed that the jar has lasted me a long, long, long time.
Last week, I ordered more cream to put around the house. One of the options was to order a pump lid for an extra $1.50. I wasn’t sure it would work since the cream is really thick, but on a whim I decided to try it.
Two days after I screwed on the pump lid, I’ve gone through the rest of the cream and have transferred the pump to a new jar.
Amazing how something small like that can increase usage so dramatically. I think back as to why the old jar lasted me so long – it was because there was always an easier option around – a tube with a pop lid, a dispenser, something that was easier even if it wasn’t as good.
Imagine being the producer of a great product, a product that was clearly superior to everything else out there, but it was always a second or third choice because of how it was packaged and dispensed. The packaging and the dispensing is the user interface for the cream. And it was really holding the core product back.
If the cream manufacturer had given away the pump lid – something that probably cost less than 50 cents to manufacture – I would have gone through three jars instead of just one in the same time, increasing revenues and customer satisfaction at the same time.
When you build accessories/add-ons that make your product easier to use and increase usage, give that stuff away like candy! Your main goal is to get people to use and love your product. Anything that makes that easier is only a good thing.
Lifestream data and plugins
As I tried to collect my “lifestream” data for my In The Moment tab, I first investigated the incredible land of Wordpress plugins. This is one of the core reasons I use Wordpress – the open platform means that there’s probably a plugin for pretty much anything you can think of.
There are several plugins that promise to collect all your data from around the web. The primary issue with these is that they are just RSS feeds themselves. That means none of the data is duplicated onto your database. That’s fine if all you want to do is showcase the latest, but I actually wanted to duplicate it and have a copy myself.
1. Lifestream seems like the oldest one out there. But the plugin seemed complex and would require me to write a class file etc. Er… right. Also, given the date it was created, I wasn’t sure it would work with WP 2.6. Gave it a pass.
2. SimpleLife is display only, no archive. I understand why some people want display only. I just want more.
3. Lifestream (yes, another with the same name) is the newest and seems to work for a lot of people. When I tried it, the formatting was very messed up and I couldn’t figure out where to change it. And it still had the issue of not being in my db.
4. WP-o-matic is a plugin that pulls RSS feeds from anywhere and imports it into the database. This seemed perfect and I use it for other things on this blog, but it has two issues. One, it is highly temperamental and second, it populates the header and the body with the same content. So the content of a tweet would be the header and the body. Ugh-ly. I guess I could have figured out a way to change the template of a post based on whether it was in the category “In The Moment”, but it felt like complex code and I didn’t venture there.
5. Twitter Tools by Alex King does do a database import. However, it only works for Twitter and it also had the “tweet as header and body” issue.
Besides these plugins there are others that do the same thing including MyBlogLog’s “new with me” feature and the Profilactic WP plugin. I looked at them, but seeing they are all just RSS feeds, I skipped them for the same reason.
If you are looking for a plugin that will display the last 20 tweets or last couple of days of activity, one of these plugins is sure to meet your needs.
Since I was looking for database import (and backup of my dispered data), and a reasonably good presentation of the results, none of the plugins I could find met my needs. I gave up and decided to use Tumblr instead. More to come on the pros and cons of that decision.
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Design