Facebook needs Public Pages
Along with the benefits of sharing and bonding with people, Facebook brings with it the question of how to manage your Facebook existence.
Do you accept everyone who asks and let everyone see everything?
Do you accept everyone who asks but have detailed lists which are restricted in access?
Do you only accept people you’ve met?
Do you only accept close friends and be really open?
The possibilities are endless and people think a lot about this. In March of last year, Fred Wilson blogged about how he’s going to approach Facebook – he nuked a ton of people and set up a Fan Page.
I think Fan Pages sound, and are, quite arrogant for all the obvious reasons. But in execution, they are pretty good. So what’s the issue? The issue is the name. Here was my comment to Fred -
They should rename the fan page to the public page. It makes it a lower bar for “normal” people to get one.
And it raises the bar for someone to friend your “private” profile – they will ask themselves how well they really know you and a good number will automatically pick your public page.
Every single profile should come with a Public page that the user can turn on. This way, anyone can get one without having to deal with the “Do I deserve a fan page? I mean, who am I to think I need one??”
It’s a public page where you know everything you share is public and anyone can join (like) the page. And as I said in my comment, people who don’t know you at all would happily join this page instead if they found the content useful.
Here’s another tweak – allow the user to accept friends but assign them to the public or the private page. So, let’s say I get a friend invite from someone I don’t know at all, I just accept them into my Public page. They don’t even have to know which page it is. It’s like assigning them to a list, but much easier to manage since Facebook lists are notorious for breaking and vanishing when Facebook does an update.
I understand that Facebook wants everything about everybody to be public to everybody else, but that’s just not the reality of how people want to live online. And good product design is allowing the user to do what is best for them.
Why am I talking about all this? Because after months of angst, I have a Public page (I refuse to call it anything else). If you don’t know me very well, but want to follow all my blog posts and my professional life (film) with the comfort of the Facebook environment, this is the place to friend me. If I don’t know you and you friend me on my Private page, I will gently direct you to the Public one.
Do I need a Fan page? Heck no! It’s gross. But I do need a Public page. Everyone does.
Make me care
Twitter improved their New Follower email last year by adding Followers, Tweets and Following. But they left out one very important piece of information – the Bio. To me, if they had added in that one variable, the email would be perfect. Because then you not only know their twitter usage, but who they are.
By leaving it out, Twitter has made everyone soulless. Follower counts are numbers. Cold statistics that tell me frequency and popularity. A bio gives me flavor. A bio also gives me reason to act.
If someone with 2 followers and 0 tweets is a bio-less person whose name doesn’t ring a bell, I am unlikely to follow them based on the email. But if they are affiliated with a school I attended, a company I worked at, a city I lived in, or if their bio grabs me in any way, I will likely follow them regardless of the statistics.
But I don’t even get that far. Because what happens with me, and likely most people, is that most of the time they don’t even bother clicking through to the web to decide whether to follow or not. Who has the time?
If the bio doesn’t entice me, it is not going to entice me just because I was forced to click through to the web to read it. By leaving out the bio, Twitter is reducing the velocity of interactions, reducing the connections. That’s not a good thing for the service.
People are busy. Good product design should make it easy for people to care and easy for them to act in the moment of caring.
Smooth the flow
I’ve used Google Reader to subscribe to RSS feeds for a long time. Every single time I click on an RSS feed and choose Google, I am presented with this option -
The thing is, that every single time I’ve been presented with this choice, I have always chosen the Add to Google Reader option. So over the course of my usage, I’ve gone through this process about three hundred times, every time choosing the same option. But Google will not learn from my history and do this automatically nor will they offer me a little check box that says “Always choose this option”.
Will doing that involve a bit more product design, some thought on how to let users change this decision in the future, and a bit more code? Sure. But it will also offer a much better user experience for a majority of their users.
When you design products, you should always give the user ways to make the process more efficient. Removing friction is the goal of good product design.
DSLR Slate 1.1
Pretty cool. And cheap.
How not to “do innovation”
A case in point
Back in 2003, a small team made the recommendation that eBay should offer blogs to buyers and sellers on the site to enable them to share their experiences on eBay and also make eBay more of a home than just a selling location. The idea was rejected.
Around 2006 (not sure of the exact date), eBay decided it was time to offer blogs. These blogs were not integrated with the seller’s experience. It was a separate place, off to the side, something random and clunky.
In 2009, eBay decided to close the blogs since they were merely a distraction from the core business (I am extrapolating this from the language in the announcement seen below).
Let’s assume for a moment, that closing the blogs was the right business decision. But I was taken aback by the sentence “we encourage you to print out or save your blog entries before we close this section of our site”. Print or save? Do people even know how blogs work? How about offering a very easy xml export?
This kind of thinking has been the issue at eBay and likely many large companies trying to “do innovation” for the sake of it.
Large companies and the innovation circus
In most large corporations, a small team is tasked with innovation. But they are not empowered in any real way. The buy-in is limited and they run around trying to convince people of “little” ideas that seem “far away”.
When someone is finally is convinced, the implementation is usually an issue – “Oh, this is cool and hot, let’s throw it on there”. No thought on how it can be different or game changing. No new thinking. Copy, slap on. And, very late. After everyone else in the world has already done it. Of course the original team that came up with the idea is not involved…
It continues with the ongoing execution – “This is not core, don’t waste time”. Pushed off the side, no integration, no support.
It finishes with the end-of-life decision – “Told you this was going to fail. This is not what we do. Close it down”. And the customers, who had no idea the execution and ongoing management were going to be so poor are left even worse off than if they hadn’t invested the time and effort in the new product.
Frustrating for everyone involved and it reinforces the idea that innovation can’t be done.
At some level, having a team focus on innovative ideas is acceptable (versus the dream goal of every person being empowered to innovate). But the issue is how this team is empowered and enabled. And the real tolerance for trying things. The first idea may not be perfect – but which startup has the perfect first idea?? The team has to have the time and ability to morph the idea just like a startup does. And the powers that be really have to believe this is worth it. Not just pay lip-service to the idea because then they’ll seem cool and hip. And every large company that wants to stay relevant has to solve this problem.
It is frustrating and depressing to think of the ideas that were “out there” and therefore not invested in – like digital goods in 2002/2003. And where is eBay today in the digital goods space? The space that’s seeing explosive growth? No where. This one still causes physical angst when I think of the opportunity lost. Most people in other large companies could probably list their pet
Yes, eBay probably has to focus on the core business. But it can’t be at the expense of all other innovation. The companies that survive for decades and keep innovating don’t think like this. eBay needs to change the way it thinks or it will remain a solid e-commerce site which milks the core business. Not a bad thing, but a terribly uninteresting place for anyone interesting driving innovation. And every large company that wants to stay in the lead and keep its best people has to figure out how to do more than just “bolt on” innovation for the sake of checking a box.
SMS instead of voicemail
I’m in India and I have my Indian SIM card in my phone. The thing I don’t have is voicemail. I investigated turning it on, but I got a long and convoluted set of options from the cell phone company that I couldn’t comprehend. So I just lived without it.
I actually love it.When people want to reach you and you’re not picking up, they just send you an SMS and tell you who they are and what the deal is. It is perfect -
You get a message you can read faster than listening to the voicemail.
By default it is pithy instead of a long, rambling message.
The phone number to call back is right there and you don’t have to write it down.
Landlines would have to be enabled to send SMSes in order for this to really work (think doctor’s office or some service provider calling) but I’m a fan of eliminating voicemail as a concept entirely and replacing it with text messages. Once landlines are enabled, I don’t see the downside. Already, companies like Simulscribe transcribe voicemail and send it to you in an email because it is easier and more convenient for people to read the message, thus proving the concept. Eliminating the concept of voicemail entirely would be awesome – one less thing to check.
The one downside to my cell phone service in India is that I don’t have call waiting. And it appears that many people don’t. So if someone is on the other line, you get the busy signal and you have to keep trying or they won’t even know that you tried to reach them.
Oh wait… I guess one could just send them an SMS instead!
Streaming and the world
Fred Wilson wrote a post on how streaming and easy availability of content via streams can/will kill piracy via the torrent download. I largely agree. And especially for movies and TV shows I think people are even willing to pay to get instant access rather than download a torrent and wait an undefined period to get the file.
However, what happens globally? I’ve been in India for a few months. I can’t watch any Netflix stream here. I can’t watch Hulu. If I wanted to, I would have to go through a US proxy server that slows things down tremendously and even that does not work for Netflix. If the customer is a US customer but is traveling globally, these restrictions are simply ludicrous. I live in New York City. My Netflix account is tied to my address in Manhattan. I am still paying the monthly fee. And just because I am out of the country I am no longer a valid customer? Ridiculous.
I understand there are convoluted rules governing global rights. But the content creators should also realize that in today’s connected world, the audience for any piece of content is global. Excluding the situation of a traveling user (which is a no-brainer), here’s a very simplistic solution to the problem
- Let’s assume the rights for a certain TV show or movie, that is created in the US, are sold in India. A viewer from India arrives a US site showing the movie. The site should let the viewer watch but share a certain % of the revenue with the rights owner in India. Clearly the rights owners in India have failed to provide the customers in the country access in a timely and/or user-friendly way. Why should the end-user be punished? Why should the content creator be punished by having fewer viewers. Distributors get your act together! Get stuff out to users in your country on-time. Get the content out to them in a way they want to watch it. Otherwise be okay with a provider in another country doing this.
- If the rights in a certain country are not sold, then the users can view the content without the streaming site having to worry about reverting payment. If US site makes money via advertisements, and the advertisers don’t care about a global audience, then either make the user pay a fee or let them watch for free and build brand loyalty.
Same thing applies to an Australian movie and a viewer in the US. The locations of content creator and viewer are irrelevant.
Content wants to be global. Why should the viewer be concerned about rights in each country? Even brands are becoming more global every day – why should Hulu be a US brand? YouTube isn’t. It is really time for a new model. In future, my hope is that content creators and rights owners forget the country-by-country rights sale model. Just put the movie online, let the whole world watch it, collect your money. Much more efficient, elimination of months of negotiations, everyone is happier. Some content creators are starting to do this. It is time more jumped on the bandwagon.
Willing to pay
There’s some chatter about the New York Times survey to their customers on whether they’d be willing to pay $5 per month to access the content. They also asked if $2.50 would be acceptable. I didn’t get the survey, but as a long-time NYT reader, my answer would be an unequivocal “Yes, absolutely”.
What’s interesting is that this debate comes on the back of the larger debate around Wired editor Chris Anderson’s book, Free. I haven’t read his book (although I have read reviews) and I also read Malcolm Gladwell’s retort. When Chris Anderson says “free”, he means free to the consumer – but the reality is that nothing that takes time or effort to produce is ever free – someone is paying. Either the producer is paying for her own costs and giving away the end product or advertisers are supporting the product.
And that’s what is important to realize. The cost to produce something is not free (even if the cost to transmit and disseminate it may be close to free). So what happens when the producer has to get paid?
Let’s come back to the NY Times. Everyone is jumping up and down saying newspapers are dead. Agreed – I haven’t bought a printed paper in over 8 years. But journalism is not dead. Not even close. Today, I cannot go to one place and get the incredible breath and depth that the Times offers me. I can’t find exceptional political insight and funny technological coverage in a blog. If you point me to the Huffington Post (a site I was addicted to during the elections), I’d say, yep, great example of online journalism.
The journalists at the Times are fabulous at what they do. And they have to get paid to be able to continue to do what they are good at. So what’s the solution? It appears that advertising revenues online cannot cover those costs. It comes down to having the consumer pay something.
My recommendation is to allow consumers to get a certain number of articles free each month – say 10 articles. After that they get charged the $5 fee and they can read anything they want, including all the archives, for the rest of the month. For a frequent reader, like myself, I’d rather just have them autobill me. Forget the 10 free articles a month. I’ll blow through that on day 1 or 2 at the latest.
For the customer who comes to the NY Times site very rarely, their experience doesn’t change either – they can read their one or two articles and leave without feeling any pain.
The middle section – the group that reads maybe 20 articles will dither. But, $5 is about 1.25 Starbucks coffees. At $2.50 it is less than a Starbucks. Quality content written by journalists who are the best in their fields, edited by a top team of editors, across an incredibly wide range of topics for an entire month on one hand. One cup of coffee on the other. Seems like a no-brainer to me.
The issue is that we’ve been trained to expect content on the internet to be free. Retraining ourselves will be hard, but not impossible. If it is a question of not reading the NY Times or paying $5, I’d gladly pay the $5. I think they should offer a family rate too – so for something like $10, up to 5 people can read the Times.
Now for some caveats: I’m willing to pay to sustain the journalists and editors that bring me the content. I am not, however, willing to pay to sustain high-cost printing technology and all the infrastructural and organizational fat that is needed to support the print side of the business. As a consumer, I can’t really make that allocation, but I hope the Times will do the math and when paying print consumers stop supporting the cost of print, the print section gets shut down. Please do not make the eco-friendly online users support the dinosaurs’ tree-killing addiction. Oh, and while I’m at it – if I do pay, I really want the ability to embed the NY Times’ photos and videos. They are awesome and by allowing bloggers to embed them (with links back of course), the Times will actually get more traffic, not less.
Finally, the Times has to consider if someone else will fill the gap they leave with a great product that is free. The asset is the journalists. Unique individuals with unique voices. Not so easily done. And even if someone could do it free for a while, they’ll hit the same economic issues as the Times.
The Times seems to have explored a number of options – a couple of years ago, they had people pay for Times Select (and yes, I paid). I’m sure they’ve come to this after a lot of thought (I hope they have, although their decision to disable embeds gives me pause). To term paying for things online as old-school and therefore unacceptable is silly. And I, for one, am willing to pay.
Chennai Screenwriting Workshop-Part 2
Slightly delayed, but let me jump into coverage of Day 3 and Day 4.
May 31st, Sunday, 2009. Day 3.
The morning of Day 3 belonged to Atul Tiwari and dialog. Atul was a great mix of prepared notes and extempore. He started off with a history of cinema in Chennai1 and then waded into the key elements of writing good dialog. He talked about how characters give birth to dialog and dialog gives birth to characters; that to write good dialog, you really need to know a lot about the character, who she is, the physiology, sociology and psychology. He stressed the importance of subtext and of the unspoken word.
He also talked about common pitfalls to avoid – like falling in love with dialog and ensuring some character in the script (or in your next script) says those lines. I can honestly say I’ve had those moments where there’s a great line and I spend time wondering how to get a character to say that.
We then watched several scenes of dialog from movies and he deconstructed what worked in each of those scenes. He ended with stressing that dialog should not be used for exposition in your script. After all, cinema is a visual medium – show don’t tell, as the oft-repeated phrase goes. Atul is an engaging speaker – expressive, witty, and very aware of the pulse of the audience. All in all, a very good session.
While Atul owned the morning of Day 3, the afternoon session was run by Mr. Hariharan. The topic was Deconstructing a Screenplay. The session started well – he screened a movie called The Lunch Date written and directed by Adam Davidson. This is a famous short and used in film schools all over the world as an example of a great short. Davidson made it as a student at Columbia and it won the Student Academy Awards as well as at Cannes and at the Oscars. So far, so good.
Mr. Hariharan then dived into a very detailed deconstruction of the short from the perspective of film making. Not the screenplay, film making. So we were treated to details about how to figure out the location size and block your characters accordingly, how to stage the scene, how many seconds it took the character to do something, how many shots it took to communicate a certain event etc. All very good stuff but really, it was not deconstructing the screenplay at all. It was deconstructing the film. Mr. Hariharan is clearly a very visual filmmaker (a good thing) and he communicated the intense focus on detail one needs to make a good shot, scene and short film, but I think it left a lot of the audience confused as to what it had to do with the script. And, it also left several newbies wondering what to put in a script (location details, shot details, etc.)
A more effective method for this session might have been to read a script (as the writer wrote it), examine how it worked with regard to building momentum and tension, character detailing, dialog construction etc. and then watch the director’s vision of the same piece as a film. The session as it was held, definitely had some positives, but I’d mark it as the one with opportunity for improvement.
The day’s screening was Cyrano de Bergerac with the exquisite Gérard Depardieu, directed by Jean-Paul Rappeneau and written by Jean-Claude Carrière. Monsieur Carrière was on the schedule for Day 5 of the Workshop, in the Seminar portion.
June 1st, Monday, 2009. Day 4.
Day 4 was a sizzler – packed and useful. When I was considering whether to apply to the workshop, I chatted with a friend, Somen M. When he saw that Anjum was leading many of the sessions, he insisted I apply because Anjum “was an exceptional teacher”. Let’s just say that Somen’s respect for Anjum lived up to the hype.
The morning and early afternoon were dedicated to sessions on The Hero’s Journey, led by Anjum Rajabali. This is a hard session to write about since so much of the detail was in Anjum’s delivery. So instead of transcribing my notes, I’m going to provide an overview. Using Joseph Campbell’s The Hero with a Thousand Faces as the basis, Anjum spoke at length about the various parts of the hero’s journey. This is fascinating stuff and is an exceptional way to understand why mythology all over the world has stood the test of time. In terms of screenwriting, it is a very useful way to think of both plot construction and character construction and growth. Campbell’s book is now on my must-read list and it should be on yours if you love screenwriting. Before Anjum started speaking, Atul introduced the session and said many of Anjum’s former students seek out his talks on the hero’s journey. After the session, I certainly understand why. If I’m ever in a position to attend another of these sessions, I certainly will.
This long and utterly fascinating session was followed by two quick and practical ones on the writing process and terminology (Anjum) and a review of a free screenwriting software called Celtx (Mr. Hariharan). Screenwriting software greatly enhances the speed of writing because you don’t have to worry about indenting things the right way and Celtx certainly seems pretty bulletproof in most regards. And who can beat free?
The final session was about the Industry Aspects of writing. Anjum and Atul, both of whom have been instrumental in crafting a standard contract for writers in the Bombay film industry led this session. They talked through the writer’s rights – fees, credit, termination and rolayties and the writer’s duties – schedule of submission and presence at meetings. I was stunned to learn that they had a really hard time of getting people to agree to a minimum fee of Rs. 6 lakhs (USD 12,000) per script. I mean, months, perhaps years of work and the payoff is 6 lakhs? How on earth is a writer to survive? Someone at the seminar pointed out that promo cutters (the folks that cut the trailers for films) get paid 6 lakhs for a month or two of work. Sure you need to know how to edit, but are we kidding here? There’s really no comparison in the amount of work involved.
This session was an eye opener. And to think that the writers union worked really hard to even get to this point! A lot of credit to them. I really hope this is just a starting point and over time, the amount paid even to first time writers – for a good script – goes up dramatically. On that note, it was interesting to see Mr. Kamal Haasan’s reaction to this session; he wears several hats – one as a writer himself, two as the host of the workshop and three as a producer who hopes that this body of students will produce some great work for him, at a reasonable price. He was clearly torn on which hat to don 
The session was an excellent jolt of reality. Everyone should go into this profession with their eyes open. Knowing the reality will better prepare folks for the crazy world that awaits them. The session also wrapped up the day and yes, as of Day 4, Mr. Kamal Haasan had still attended every single session. Impressive.
The next post will cover the final part of the workshop, the seminar. Coverage will be light since I was sick as a dog for a majority of it. My being sick also made me miss the screening on Day 4 – Indigènes, directed by Rachid Bouchareb and written by Olivier Lorelle (who was scheduled to speak on Day 5).
Also read: Part 1 – Days 1 and 2
- To placate the crowd, to some extent, which frequently asked for examples from Tamil movies which many of the presenters had not watched. [back]
Chennai Int’l Screenwriting Workshop
A few weeks ago, I learned (web, twitter) about the Chennai International Screenwriting Workshop and decided to apply. The application process is probably one of the most tech-savvy I’ve seen. Everything was run through their website (a modified blog, really). Regular updates kept the masses fed in a very efficient manner. And just a day later than their originally promised schedule, I found out that I got in.
And here we are…
May 29th, Friday, 2009. Day 1.
The day kicked off with an introduction by Mr. Kamal Haasan. He put the entire workshop together to make screenwriting more accessible to aspiring writers. This is the first time I’ve seen the man in person and I have to say that he’s articulate and intelligent. He also seems very self-effacing. Most importantly, he seems really committed to the workshop. I’m writing this at the end of day 2 and he’s been in every session – hasn’t skipped a single one. He also introduced the rest of the presenters for the workshop – Hariharan, Director of the L.V. Prasad Film and TV Academy, Anjum Rajabali, Head of departments of screenwriting at FTII and Whistling Woods, and Atul Tiwari, a professional screenwriter and an excellent dialog writer.
Anjum Rajabali took charge of the next couple of sessions. He’s a very impressive man – funny, engaging, articulate, compelling. An excellent presenter who captures and holds your attention. He clearly loves what he does and he communicates that joy when he talks about his craft. In his first session, he walked through each of the elements of a screenplay – idea, premise, theme, plot, character, structure, scene, dialogue. It was a solid primer and a good grounding on the basics of what’s involved with writing a screenplay. He then spent an entire session on Premise. The key take away for me: figure out the Premise early in the writing process in order to ensure you have enough to power an entire feature film.
Mr. Hariharan (feel compelled to say Mister here… Anjum seems like a guy who’d be cool with it if you called him by his name though, so I’m going with it) then led a very detailed session on Characters, Characterizations and Characteristics. And when I say detailed, I mean extraordinarily detailed – pages and pages of detailed PowerPoint, each one filled with great stuff. The best parts of the session were when he took the time to illustrate with examples – he came up with hilarious examples that will stay with me for a long time. An example of one of his examples – “What if you named one of your characters Abithakuchalambal? It immediately embodies the character with certain attributes. Then what if you name the other character Tania? You have an image of an Abithakuchalambal and you have an image of a Tania. Now what if Abithakuchalambal was 20 and Tania was 60?” It’s enough to convince you that you have to have a weed-smoking, goth-styled Abithakuchalambal in your next script, yes?
The day wrapped up with a screening of On The Waterfront. I’ve watched it before and I can honestly say the second viewing of Kazan’s masterpiece was better than the first.
May 30th, Saturday, 2009. Day 2.
Anjum led the session on Structure. This is one of those parts of a workshop that has to be taught (I mean, can you actually say you don’t teach anything about structure in a screenwriting workshop?) but, one that really shouldn’t be applied by screenwriters *as* they write their screenplays. And fortunately, Anjum himself stressed that point – do not think about structure, do not work to a formula. Having learned the basics of screenwriting from the inimitable Mick Casale (head of the writing program at NYU’s Tisch), I was jumping up and down in agreement with that statement.
The next session was on Scene design and Anjum screened and dissected a handful of beautifully constructed scenes including the opening scene from The Godfather, the scene in the car from The Sixth Sense where Cole reveals his secret to his mom, the scene from Satya where Bhiku Matre comes home and exchanges slaps with his wife, and finally the opening scene of Charulata which Mr. Hariharan talked us through.
Despite the fact that we spent a session and a half on Scene Design, I really feel this needs even more time. Creating a great scene is hard and I would love to learn more about the variables in the writer’s toolkit to build a great scene. I’m hoping they can spend a bit more time on this on Day 3.
The last session of the day was led by Mr. Kamal Haasan. He chose to focus on Hey Ram, in which he was the writer, director and actor, and spent most of the session answering questions. A very open and honest exchange despite the occasional, cringe-inducing “question” that was really a verbal love-letter from an ardent fan.
The day’s screening was Ghatak’s extraordinarily depressing Mehge Dhaka Tara, widely regarded as his best film. Even though I like Ajantrik better, one can’t really complain at having to watch any Ghatak film again, especially on a large screen.
Finally, I have to say this is a really well-organized conference. It’s located in IIT, unarguably the best campus in the city, the presenters stick to their times, the food is decent and handed out in a very organized manner and the volunteers are genuinely helpful. When was the last time that happened? Kudos to everyone involved!
Also read: Part 2 – Days 3 and 4
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