The carcinogen-free store
In the past couple of weeks I’ve had several people say to me “Is it me or am I hearing the term cancer more and more?” Knowing a clutch of people who have or are dealing with the big C, I’ve had the same thought in my head for the past several months.
What’s going on – is it our lifestyles – what we eat, how much we sleep, how much we drink? Is it environmental – the chemicals in the everything, the air we breathe? Is it that diagnostics are getting better – technology is catching tumors that might have gone undetected in the past? Is it that I’ve reached an age where my friends are just entering the zone of risk and the parents are firmly in the risk zone?
It is probably a combination of everything.
But as I think about what I can control, I would love to be able to consume “safer” products. Of course every product is made of chemicals and not all chemicals are bad, but we know there are some which are or could be carcinogenic. I’d like to avoid those.
The only way for me to do that right now is to read a ton, educate myself on which chemicals are dangerous and then read every single label to ensure it doesn’t contain any chemical on that list.
But there has to be a better way – couldn’t there be a store that did this research and only carried the products that fell within the bounds? Since I’d want these safe products in every category, it would have to be a really broad selection – cooking utensils, clothing, accessories, etc.
Think of Amazon, but with a layer on top of it “carcinogen free (CF)”. This entity would do the research and identify the products in several categories that are safer. It then sets up it’s CF Store. All the items are on Amazon, this is just the CF Store’s selected short list. When a user shops at this store, the transaction is completed on Amazon and the CF Store gets a cut. There are no guarantees with this stuff, so the CF Store would do a to-the-best-of-our-abilities thing. But that’s a heck of a lot better than what I can do right now.
The CF store doesn’t just have to be the CF Store alone. It could also be the CF and Green Store that also picks environmentally friendly products. That would just be another slice of what’s available on Amazon.
Or what if on Amazon itself, there were filters- CF, Green etc., in addition to the Brand, Material and Color filters that already exist. I do a search and check the filters that are important to me. As I check more filters, the number of products reduce, but hey, I’m willing to deal with less choice for being more picky.
Does something like this exist? If it does, let me know and sign me up.
Tumblr – users want more control
This was a comment on Rob’s blog that I decided to turn into a post…
Good products are simple for the majority of users with more complex features for those who need it. I’ve always believed this.
And in this I see the fundamental drawback with Tumblr.
It has a wonderful UI and is easy to use. But it is so because of the limits they have put on it. Adding widgets is hard. Plugins couldn’t exist till recently. Good in some ways… but truly good UI is the ability for the user to customize. Simple is the default, but you have to be able to make it more customized (or complex) as needed. And this last part is what Tumblr is missing. Big time. It is a huge issue (for me, anyway).
Reblogging is such a great idea. But it is only available within Tumblr blogs. Could Tumblr figure out a way to let you reblog from any blog? Sure they could – they are smart folks. But it wouldn’t be as easy or as pretty. So no one can have it. That’s an issue. Why not make the standard reblog easy and as it is and then why not offer an option in the dashboard that more advanced users can turn on that will allow reblogging from anywhere?
The exact same thing is true with your suggestion, Rob – the ability to see any blog in your dashboard rather than just Tumblr blogs. Is it possible? Sure it is – just grab the site’s RSS and present it nicely in the dashboard. For the basic user, they can only see Tumblr blogs they follow, for the advanced user, an option should exist to see other blogs.
Tumblr’s biggest drawback is that it mandates how users will use it. Dictating how your users can use something by not enabling customization is not a great way to ensure simplicity. Open does not have to be complex and ugly. And the smart people at Tumblr can figure it out.
These are just two examples of how users would like to see more out of Tumblr. Other users will have their own pet requests. For each of these examples, I know Tumblr can give us a great reason why they don’t enable it. But… their users want it – isn’t that what’s important? Tumblr needs to allow the users to have more control in how they use the platform.
I’ve been wanting to write this post on Tumblr for a while and your post prompted this long comment!
Originally posted as a comment by Shripriya on Why Didn’t I Think of That? using Disqus.
Give away stuff that makes your product easier
I bought a big jar of hand cream a while ago. I love it – it works great, it smells good, my hands always thank me.
But it comes with a screw-on lid. Not a big deal, right? I thought so as well. But I noticed that the jar has lasted me a long, long, long time.
Last week, I ordered more cream to put around the house. One of the options was to order a pump lid for an extra $1.50. I wasn’t sure it would work since the cream is really thick, but on a whim I decided to try it.
Two days after I screwed on the pump lid, I’ve gone through the rest of the cream and have transferred the pump to a new jar.
Amazing how something small like that can increase usage so dramatically. I think back as to why the old jar lasted me so long – it was because there was always an easier option around – a tube with a pop lid, a dispenser, something that was easier even if it wasn’t as good.
Imagine being the producer of a great product, a product that was clearly superior to everything else out there, but it was always a second or third choice because of how it was packaged and dispensed. The packaging and the dispensing is the user interface for the cream. And it was really holding the core product back.
If the cream manufacturer had given away the pump lid – something that probably cost less than 50 cents to manufacture – I would have gone through three jars instead of just one in the same time, increasing revenues and customer satisfaction at the same time.
When you build accessories/add-ons that make your product easier to use and increase usage, give that stuff away like candy! Your main goal is to get people to use and love your product. Anything that makes that easier is only a good thing.
I also blog at
-
Design