A group I’m involved with was embroiled in a debate. One side contended that passion was the most important factor in a blog post – do you care enough? Do you bleed onto the page? The other side maintained that passion without quality is just… drivel.

Forget blogs for a second – let’s consider work. Can you get away with delivering a sub-par, error-filled deliverable at work if you offer that it was done with passion? Work is not the same as blogging? Really? Why – are blogs your fun/amateur activity? If you think so, read John August’s piece on professionalism. And remember in this Google world, everything lives forever. And your name is on it.

What do I think? Quality is absolute. Evaluated on an absolute basis and absolutely required. In this instance, a Hugh MacLeod cartoon says it best…