eBay India have gotten into the craze around the Cricket World Cup. If you check out their Cricket Craze splash page, there is a lot going on.
But the item that is getting the most coverage is the auction of saris worn by Mandira Bedi and signed by the entire Indian cricket team. Mandira Bedi is a “color commentator” and was also the first every woman commetator (as far as I know). She’s very rah-rah and somewhat annoying, but apparently the eye-candy factor more than makes up for it… Plus she says stuff like “Dravid across my chest” (meaning Indian captain Rahul Dravid happens to have signed the sari section which happens to drape across her ample bosom). Watch the video here.
Btw, eBay.in folks – the splash page is almost static now (there are only three links – two go back to the eBay India homepage and one goes to PaisaPay). Even if the auctions aren’t live yet, at the very least, put up a marketing splash page where users can learn more and see all the World Cup related auctions. That way when all the press events drive traffic to eBay, they’ll have somewhere to go.
[Story and video hat tip: Great Bong]