Archive: Jan 2014

How will celebs change crowdfunding?

Kickstarter BadgeWhen Zach Braff launched his Kickstarter campaign for “Wish I Was Here”, he caught a lot of flak.

Kickstarter is a platform and I believe anyone should be able to use it. Even celebrities. And I agree that famous people bring new funders to the platform.

Zach raised $3,105,473 on Kickstarter, exceeding his $2 million goal significantly. Since May 24th, when the campaign ended, till today, there have been eleven updates via Kickstarter (there were 32 while the campaign was ongoing). He says he hired a team of three to manage the kickstarter funders as he wanted “everyone to love the experience”.

As Perry and Yancey said in their post:

Kickstarter is a new way for creators to bring their projects to life. Not through commerce, charity, or investment — through a new model powered by a willing audience. The Veronica Mars and Zach Braff projects offered backers tickets to the premiere, cameos in the movie, access to the creative process, and other experiences in exchange for pledges. Fans were thrilled, and 100,000 people jumped on board.

It is a willing audience, who obviously thought that the perks they were getting were worth what they paid. They got to feel good about making this movie happen and Zach put effort to ensure they felt cared for.

“Wish I was here” premiered at Sundance and was acquired by Focus Features for $2. 7 million.

The budget was, reportedly, $5 million.
$3.1 million was raised on Kickstarter, so let’s say it is roughly $2.7 after all fees and fulfillment. The remaining $2.3 million came from investors of some sort – maybe from Zach himself, friends and family, and investors who didn’t insist on creative control.

This means, with the Focus deal, the investors have recouped their money. And there are still the other territories to be sold1, DVD, streaming rights etc.

If this movie had been funded without Kickstarter, Zach would have had less creative control and he would also still be working to recoup his budget. But with Kickstarter, Zach benefitted and his investors who were willing to have no creative control, also benefitted.

The hurdle rate just got a lot lower when Kickstarter is thrown into the mix. This is true for everyone, but it is specifically true for celebrities because they can fund such large amounts.

This raises all sorts of questions:

  • Is crowdfunding  a risk-free form of filmmaking that celebrities can enjoy? Is it another perk of being a celebrity?
  • Will investors ask celebrities to throw crowdfunding into the mix more often? Investors can validate the idea and reduce their own risk.
  • Will this lead to investors wanting to fund more celebrities (or proven properties like Veronica Mars) who are able to bring in “free” money?
  • Will this this help or hurt independent filmmakers who don’t bring as much crowdfunding clout as a celebrity does2 ?

It will be interesting to watch this space.

  1. Focus bought the rights only for North America, Poland and South Africa ↩

  2. I don’t necessarily mean “on” Kickstarter or other crowdfunding platforms (although that might also happen), but rather, the choice producers will make in terms of which movies to take on, the choices PE funds will make in terms of which movies to fund etc. ↩

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Designing your path -

Designing your path

When I was in my late twenties, I was convinced that I was on the right path, and one that I would be on for a long time. I was working in Silicon Valley, and while the hours were long, I was having a lot of fun. But then life happened, I moved to New York and dreams I had suppressed were brought to the fore. Since I was a young child, I had wanted to be a photographer. So, I decided to go on an adventure and become a filmmaker. And what an adventure it's been. I've never worked harder and never been happier. My dear friend and former colleague, Avid Larizadeh, wrote an article in Forbes about inspiring women to design their own paths.

It has become clear that we need to do more to shine a light on the ambitious, successful women who dream big and achieve their personal and professional goals while staying true to themselves.
She, very kindly, cites me as one of the examples.
Shripriya Mahesh is an incredible woman: A wife, a mother, an award-winning filmmaker and a successful Silicon Valley executive. She owes all of it to her passion, openness and determination. When I first started at eBay, she was assigned to me as my mentor and then became my boss and my friend. I’m now lucky enough to be godmother to her twins, so I know first hand how open, passionate and strong she is. Shri leads by example: She taught me how to create solutions for any problem and above all, that you can pursue your passion at any stage. She reinvented herself as a filmmaker after 15 successful years in technology while having twins and supporting her parents who were struggling with illnesses. Shri has now found a way to fulfil both passions by leading the product launch for a startup and working on her first feature. She proves that it is possible to handle any personal and professional challenge with determination and positive energy.
You can't co-opt someone else's path. You are unique, what makes you happy is unique. Figuring out your path is not easy, but it is worth it. For me, the path was much more circuitous than I would have imagined, but also more fulfilling that I could have imagined. I love film. I love tech. I want to find a way to do both. Can I? I don't know, but I am certainly going to try.
Each (of the women) is very unique in her path and identity, however they all share a few very important traits: They are passionate, positive, hard working, confident and most importantly, they are constantly learning and teaching. They promote others and are great leaders with loyal followers. And if you ask each and every one of them, they will tell you that they are no better than you. If they can design their own paths and stay true to themselves, you can, too
 

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