http://shripriya.com/blog/2008/05/21/opera-in-a-theater-near-you/ Random musings. Imaginary readers. Thu, 20 Nov 2008 12:24:01 +0000 http://wordpress.org/?v=2.6.3 http://shripriya.com/blog/2008/05/21/opera-in-a-theater-near-you/#comment-39191 Shripriya Sun, 01 Jun 2008 01:42:12 +0000 http://shripriya.com/blog/?p=357#comment-39191 Yeah, I don't know why it is $22. Perhaps because a live ticket is a lot more? But I agree with you that this should be educational and customer acquisition focused instead of profit focused. Yeah, I don’t know why it is $22. Perhaps because a live ticket is a lot more? But I agree with you that this should be educational and customer acquisition focused instead of profit focused.

]]> http://shripriya.com/blog/2008/05/21/opera-in-a-theater-near-you/#comment-38928 Krishna Mon, 26 May 2008 15:29:12 +0000 http://shripriya.com/blog/?p=357#comment-38928 I love the fact that they're screening these world class productions. But, much like digital music, or computer software, the marginal cost of screening should merely be the depreciation on the cameras (if they were not already being recorded for sale on DVD) and the cost of renting the theaters. Unless they believe that this is cannibalizing their live performance (and your #s show they're not), why are they charging $22/ ticket? Even a movie costs only $11. I wounder if they've done real price elasticity research I love the fact that they’re screening these world class productions. But, much like digital music, or computer software, the marginal cost of screening should merely be the depreciation on the cameras (if they were not already being recorded for sale on DVD) and the cost of renting the theaters.
Unless they believe that this is cannibalizing their live performance (and your #s show they’re not), why are they charging $22/ ticket? Even a movie costs only $11. I wounder if they’ve done real price elasticity research

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